Our Work
Procter & Gamble: Store Audit
Procter & Gamble: Pringles
O2
Cantrell & Cochrane (C & C) NI
C&C is one of the largest manufacturers, marketers and distributors of beverages in Ireland. With household names such as Pepsi, 7UP, Club Orange and MiWadi included in their portfolio.
Lites Group NI was tasked to provide several experienced merchandisers in the 3-week lead-up to the Christmas season, with emphasis on the placement of all products in coolers, displays and fixtures. C&C required all of their accounts to be serviced and maintained to the highest standard. Initially, Lites Group NI was requested to provide three merchandisers, which grew to six by the end of the activity period.
Each merchandiser was provided with full training, focusing on the multiple chain retailers, for instance Tesco, Sainsbury’s (NI), Safeway (NI) and Dunnes Stores, as well as the larger independent retailers. With additional staff trained, Lites Group NI was able to provide an instant replacement for any area that required coverage at short notice.
Reporting to specific Account Developers, each merchandiser worked to a pre-set route each day and provided a full replenishment service on all C&C soft drink brands in each store. Using their time management skills, the merchandisers were able to ensure that all stores were visited within the timeframes given. With full signature authorisation from each Store Manager at the end of their visit, the merchandisers gained C&C client satisfaction.
C&C were provided with reporting on a daily basis from each merchandiser, through LitesLive™ and digital photography of several stores and displays, at the end of the activity.
C&C were able to provide a service to their retailer clients at the busiest time of the year, receiving excellent feedback from all Store Managers and Account Developers on the service provided by Lites Group NI and their personnel. C&C have since requested the provision of three full-time merchandisers from the personnel provided by Lites Group NI.
